£1 Million of Business...
...in 3 Days
Nine UK components manufacturers have secured an estimated £1 million of export sales at MedilinkWM's British Pavilion at ComPaMED 2009 in Dusseldorf, part of the leading medical technologies show in Europe, MEDICA.
Run by industry specialists MedilinkWM (through appliedeventology) and backed by UKTI and Advantage West Midlands, the British Pavilion also included product and brochure display support for 11 more companies as a record-setting 138,000 visitors from more than 100 countries attended MEDICA during its four-day run, with more than 16,000 visiting ComPaMED, the three-day show dedicated to supplies for medical manufacturing.
MedilinkWM's CEO Tony Davis said: "Attended by an international audience of OEMs, this is a very targeted show, which is why it has proved so profitable and has led to such significant sales leads. At a time when many manufacturers have been hit hard by the weakness of the UK economy, £1million of sales is well worth travelling to Germany for! "
"Manufacturing in the UK still has a strong reputation in Europe and beyond for quality and innovation, and the nine companies on our stand were particularly impressive. Normally this type of show would be out of the reach for UK SMEs, or at the very least would require significant investment. This kind of sales success just proves how valuable it can be to invest in marketing to overseas audiences, and I hope other manufacturers can see the return they could hope for by taking advantage of a shared, sponsored stand."
The high profile stand was also visited by Labour peer Lord Darzi, who spent time speaking to each of the represented companies, even inviting them to his after-show reception for further networking. The UK’s Commercial Officers, representatives of British industry overseas, also visited the stand, gaining a valuable understanding of the skills and services offered by all the chosen component manufacturers.
The UK's largest independent supplier of silicone, Primasil Silicones was keen to promote its medical pedigree. Caroline Herdman, medical division manager, commented: "No other show delivers this quality of leads from around the world and its incredibly valuable for an SME to be able to reach so many influential people in one place."
"ComPaMED is a unique chance for Primasil Silcones to be seen on an international platform and to meet with the UK's Commercial Officers. They have so much to offer a company like ours, once they know who we are and what we do, and they have been able to provide essential market information that we can use to drive export sales."
Coventry-based ITCM is a world leader in custom machinery for packaging and processing, helping customers achieve world-beating factory productivity through the design and build of special purpose machines. New business development director Simon Strothers, added: “For us, the big wins at ComPaMED were the valuable sales leads, opportunities to meet with the UK’s Commercial Officers and the chance to showcase our work to Lord Darzi. These national figures can seem out of reach for a company of our size, but they have been an untapped resource that will now make a real difference to our business.
"The appliedeventology team were able to explain our business to the Commercial Officers attending the show and through their introductions, we now have extra support to enter the European market through market reports, data and events. We were able to pursue some high value contracts that we wouldn’t have secured without a presence at ComPaMED."
