Secret Formula
appliedeventology Quotient
Ever wondered what the secret formula is to creating a successful event? appliedeventology has mastered the skills needed to make any event memorable and fulfilling. Our approach takes the science of events to a new level.
We know there is always a reason behind an event, be it a business objective, sales drive, communication strategy or education need. With that as our guide, we then apply the unique appliedeventology Quotient to ensure your goals are met and the event is the best it can be.
It works like this: the quotient is based upon critical success criteria for events. Each criteria is given a different weighting. We aim to achieve the highest possible score against each criteria. After the event, we rate each event - the total score is the Quotient.
The Quotient considers:
- Innovative, appropriate venues that are relevant to the audience and are easy to find with adequate parking (18%)
- The needs of the target audience (broken down into groups/hierarchies) based on a clear understanding of their motives and mindset. Incentives for/benefits of their attendance (10%)
- A speaker roster that will engage all audience groups and deliver something different but refreshing. Content should be immediately useful and applicable (12%)
- Ways to provoke response and participation eg. best use of break out sessions, roundtable discussions, group exercises and genuine case studies (9%)
- The importance of après-ski. Socialising and networking are arguably the vital backdrop against which the overall event objectives are met. Entertain the guests and they will be open and willing to share (23%)
- Use of high specification technology for energising presentations, signage, venue communications and tracking audience attendance (7%)
- Effective publicity for the event, its sponsors and speakers before, during and afterwards (9%)
- Feedback from delegates covering venue, content, catering, entertainment, accommodation, organisation, experience, outcomes (12%)
